The simple answer is no - search engine
submission isn’t necessary. The majority
of search engines nowadays (most notably
Google) crawl and index pages by
following links. Using that logic, a
single inbound link from any
already-indexed page will identify your
page…
The answer is simple - inbound linking
cannot hurt your search ranking. How is
this known for certain? Well, for one,
if inbound were to hurt your rank, your
competitors would continually link to
your site from link farms. Such
a…
The importance of anchor text with
respect to a linking strategy cannot be
overstated. Back-links are a huge part
of the search engine algorithm. When
initiating a linking campaign, it is
vital that external sites link using the
appropriate keywords and terms…
The debate between absolute links and
relative links continues to live on in
the SEO world. The individual
significance of each has been contested,
but it is widely regarded that absolute
links provide better SEO value on the
whole than relative links.…
SEO is not an exact science. This
becomes apparent when trying to
incorporate both SEO and branding into a
strategy. This process is finicky to say
the least. On the one side, SEO deals
with the placement of keywords and
phrases. On…
When assessing page structure and
layout, there is a subtle, yet strategic
way to use images in an SEO-friendly
manner (beyond ALT tags) that improves
your search rank while allowing you to
integrate the necessary marketing
message(s). Confused? Let’s look at an
example:…
