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April 17, 2014
For a long time, reciprocal links have
remained at the forefront of most
inbound linking strategies. This is
going to have to change. Google now
discounts all reciprocal links. The
algorithm has been altered to identify
the exchange of links by two…
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April 17, 2014
When assessing page structure and
layout, there is a subtle, yet strategic
way to use images in an SEO-friendly
manner (beyond ALT tags) that improves
your search rank while allowing you to
integrate the necessary marketing
message(s). Confused? Let’s look at an
example:…
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April 17, 2014
SEO is not an exact science. This
becomes apparent when trying to
incorporate both SEO and branding into a
strategy. This process is finicky to say
the least. On the one side, SEO deals
with the placement of keywords and
phrases. On…
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